Corey Staley

CONTENT CREATOR| Social Media MANAGER

meet

Corey


The short? I'm a mixed bag (the good kind, not like those Dollar Tree grab bags from back in the day). Full story? I'm a seasoned content creator and social media manager based in Los Angeles with almost a decade of experience working in social media with lifestyle, wellness, beauty, and celebrity clients. My intention is to connect with consumers through authentic and beautiful content (that my Dad wants to hang on the digital fridge) in a way that folks can trust and see themselves in. Simultaneously, I work with brands to make sure that same content is high-converting and original through strong hooks, pain points, relatability and visual interest.


Finding this sweet spot is my forte. I've been lucky enough (still can’t believe I get paid to do it) to work with brands in this way, and help them connect with their people.



SHORT-FORM VIDEO PORTFOLIO

services

Overview

  • Instagram & Tiktok Video: 15-60 seconds, vertical format (9:16). Includes research on branding and concept ideation, edits and 2 revisions.
  • Full Social media management
  • VIP Day: A full day of my services for one of the following: video content creation, monthly social media content idea plan/prompts, social media consulting

VIDEO SERVICES

Looking for a custom package? Let's chat!

TIK TOK/REELS A LA CART

Video services: 15-90 seconds, vertical format (9:16). Incudes research on branding and concept ideation, edits and 2 revisions. Packages available as follows:

  • 1 video
  • 4 videos (bundle package)
  • 6 videos (bundle package)
  • 8 videos (bundle package)
  • Weekly Video Prompts (includes scripts, copy, captions, example links, editing, and direction


TIK TOK TIER 1

  • 4 Original Videos
  • 4 accompanying captions
  • Hashtags/Hashtag research




TIK TOK TIER 2

  • 8 Original Videos Per Month
  • 4 accompanying captions
  • Hashtags/Hashtag research




Social media management

By now, we know that social media isn't a nice-to-have, it’s a necessity. But when running your business, time is scarce - do you really want to spend it trying to learn to build an effective social media presence? Using my 10 years of experience in social media, I work with you to humanize your brand and bring your vision to life so you can connect with your people through a solid social media strategy, consistent and captivating content and daily account management.

WORK_FEMALE FOUNDER COLLECTIVE

With the mission to support female-founded and led businesses, The Female Founder Collective decided to launch a new membership to further empower its community. But to do so, the brand needed to bolster its social presence and tap into their community in a way that really resonated -- and mattered. I designed a social strategy playbook that outlined key content pillars that tapped into their audience's pain points, a clear and defined tone of voice that was one part educational, one part wise friend, and one part humorous and a cohesive visual mood board to help the brand better stand out from its competitors. Using that as my north start, I created and executed a weekly content plan and an added in a relatable, fresh tone of voice that spoke directly to FFC's audience. As a result, over 8 months the brand's engagement rate increased to an average of 2.5%, while overall average follower growth percentage increased from .5% to 1.2%.

FEMALE FOUNDER COLLECTIVE

ANSER VITAMINS

As a company entering into a saturated space Anser needed to present themselves on social in a way that spoke to their brand values and stood out in the wellness industry. Using the ethos "self-care isn't selfish" as a guide I created a social voice and personality that employs a playful and relatable tone/visual in order to bring approachability and fun to an otherwise confusing and overwhelming space (seriously. why do we actually need Vitamin D again?) .


I designed the brand tone as one that wasn't afraid to make a joke, tell it like it is, and empower - not pressure - the audience through their health journey, all while maintaining a tone of authority. My Instagram visual aesthetic moved the brand from typical product photos to a visual that lets their audience know what they do, while also indicating that the brand is inclusive, fun, empowering, educational, and joyful.


The colors, tone of voice, and relatable brand tone comes together to offer a delightfully-fun, and inclusive audience experience. One that differentiates meaningfully from everything their competitors are doing and saying.

ANSER VITAMINS

ROW DTLA

As community manager - an up and coming creative space comprised of retail, restaurants, and events - I was tasked with connecting and cultivating audiences. I did so using straightforward-yet-witty language to straddle the line between sophisticated and approachable, which ultimately helped build brand voice and community by fostering a sense of personality within the brand.